Code of ethics

Code of Ethics for Social and Behaviour Change Communication

To enhance the ethical conduct of SBC work, the Global Alliance has produced an SBC Code of Ethics, which is a set of guidelines intended to promote ethical practice among its members and throughout the broader SBC field.

A man holding his child

Statement of SBC Ethical Values

The Agency of Individuals and Communities Respect for Diversity Participation through Dialogue

SBC Ethical Principles

  • Accountability
  • Avoid Doing Harm
  • Communication & Dialogue
  • Conflict of Interest
  • Fairness and Human Rights
  • Participation
  • Professionalism
  • Research Ethics
  • Respect for Diversity & Culture
  • Sustainable Change
  • Underserved Populations