The Global Alliance For Social And Behaviour Change

UNICEF SBC Webinar 22nd Oct: Segmentation/Personas Analysis for SBC Programming
2025-10-22 13:00 - 14:00 (Europe/London) | Online
UNICEF would like to extend the invitation to the upcoming Global Webinar on Segmentation/Personas Analysis for SBC Programming: Real World Applications of SBC Evidence and Advanced Analytical Approaches.
This webinar offers practitioners, partners, and colleagues in SBC, M&E, and programme implementation an opportunity to deepen their understanding of segmentation and personas analysis, explore UNICEF’s practical experiences, and strengthen alignment on shared measurement approaches.
The session will: Introduce the concept and value of data segmentation and personas analysis, and spotlight findings from Faith Communities and the Mpox Community Rapid Assessments (CRAs), both offering unique and nuanced perspectives on communities through data segmentation, and showcase evidence in action: Country Office experiences applying data and findings to strengthen programmes.
