The Global Alliance for Social and Behaviour Change: Building Informed and Engaged Societies (The Global Alliance) is a coalition of organisations united in their commitment to promote a growing appreciation for the value of social and behaviour change (SBC) efforts throughout the development sector. The Global Alliance does this by identifying and sharing research that compellingly demonstrates the impact of SBC, showcasing best practices, encouraging adaptation based on lessons learned, and supporting advocacy for policy change and funding in a consistent way to drive use of evidence-based approaches and improve the well-being of many.
Through databases, training programs, webinars, and international conferences, the Alliance highlights evidence-based short-term behaviour change approaches aimed to mitigate suffering and improve life opportunities. It also promotes social change approaches intending to improve social conditions, change social norms, and redress power imbalances. It encourages the strategic use of communication, including public information campaigns, public dialog processes, entertainment education techniques, media development programs, citizen journalism, social marketing, and more. It pursues this aim through participation in policy forums, in programs designed to educate funding organisations, and by encouraging the growth of collaborative alliances around the globe.
These efforts are treated largely within the framework of the United Nations Sustainable Development Goals (SDGs). Members include nonprofit organisations, foundations, academic associations, for-profit companies, government agencies, and multilateral organisations. Their work ranges across fields such as public health, environmental sustainability, gender equity, education, local development, and social justice.
The Alliance was launched in 2018 when a number of organisations from around the world who are leaders these fields came together at the International Social and Behaviour Change Communication Summit in Nusa Dua, Indonesia.
To date, about 20 organisations have joined the Alliance. Members represent a wide spectrum of organisations, including UN agencies, international and national NGOs, academic institutions and professional associations. See the list of current Alliance members here.