This resource website offers a wide range of guidance for social and behaviour change practice.
This is a resource developed and maintained by UNICEF to support Social and Behaviour Change (SBC) practitioners working across development and humanitarian contexts. It was created to strengthen the quality, consistency, and impact of SBC programming globally, offering a structured, evidence-based approach rooted in UNICEF’s experience and commitment to equity, participation, and inclusion.
The site provides step-by-step guidance across the full SBC programme cycle—from formative research and strategy design to implementation, community engagement, and monitoring and evaluation. It includes downloadable tools, templates, case studies, and links to global standards, all designed to be adaptable across sectors such as health, education, climate action, and child protection. The content is modular and user-friendly, allowing practitioners to access relevant materials based on their role, context, or stage of work.
Regularly updated and designed to evolve with the field, the SBC Guidance site is a trusted reference point for practitioners seeking to build effective, inclusive, and context-specific SBC initiatives. It also serves as a platform for learning and collaboration, encouraging users to share insights and adaptations to strengthen SBC practice worldwide.
